Overview:
NIKE, Inc. fosters a culture of invention. We create products, services and experiences for today’s athlete while solving problems for the next generation. They are a company that sells athletic wear around the globe. An American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. One of the world's largest suppliers of athletic shoes and apparel, and a major manufacturer of sports equipment. Headquarters in Beaverton, Oregon.
History:
· Originally founded in 1964 and was called Blue Ribbon Sports. Founded by Bill Bowerman and Phil Knight.
· First Retail store opened in 1966 in Santa Monica CA
· Officially became Nike May 30, 1971
· Word is from the Greek meaning ‘goddess of victory’
· Use to sell to Japanese shoe makers
· Carolyn Davidson designed the signature swoosh which was first used in 1971
· 1988 began the ‘Just Do It’ slogan by Weiden himself
Locations:
· Beaverton, Oregon is Headquarters
· EMEA (Europe, Middle East and Africa) Headquarters are in the Netherlands
· 753 stores world wide
· There are a total of 45 countries with a nike office
Company Work Culture and Environment:
· Management structure allows people to move around a lot
· Works for the company though
· Initiative is a huge part of this company culture.
· Many employees have some sort of athletics background, which is a huge part of the environment
Values:
· The 11 Maxims:
· It is our nature to innovate.
· Nike is a company.
· Nike is a brand.
· Simplify and go.
· The consumer decides.
· Be a sponge.
· Evolve immediately.
· Do the right thing.
· Master the fundamentals.
· We are on the offense – always.
· Remember the man. (The late Bill Bowerman, Nike co-founder)" Additionally, Nike developed what it calls its Manager Manifesto, which is a set of Core Principles that describe how Nike managers lead with excellence. The Core Principles for the Nike management team are: Lead, Coach, Drive and Inspire
Company Growth and Stability:
· they rose from around 38% to nearly 43% in the 12 months ended February 2002, and analysts expect further increases. Banc of America Securities analyst Susan Silverstein predicts that Nike's apparel business will grow a healthy 5% this fiscal year and 4% the next.
· They went from a purely athletic wear company to somewhat of a fashion company, which contributed to their growth and wide outreach in audience
· Increasing celebrity athletes who sign with Nike have increased their growth as a company
· Nike is currently worth 10.9 Billion dollars, making it the 31st most valuable brand from Businessweek
· Over time, Nike has continually invested in Athletes and advertising. In 2007, they spent $480 million on advertising, and 2 billion in endorsers.
· Nike's elite endorsers -- Tiger Woods, LeBron James, Michael Jordan, Ronaldinho, Maria Sharapova, and Lance Armstrong -- lend instant credibility to the Nike brand.
· Nike's revenues grew from $9.5 billion in 2000 to $15 billion in 2006. In a recent announcement, management targeted $23 billion in 2011.
· A lot of their growth has come from opening more retail venues
Caveats:
· The main issue with Nike is there problem with the sweatshops. They outsource a lot of their manufacturing, and underpaid there workers in Indonesia. From 1991-2005 they have had to deal with this criticism and there company name will always be linked with this. This is why many people will not use the nike brand. This is an important caveat to consider when looking at a company.
Reputation:
· It is the lead athletic manufacturer in the world
· In 2010, 57% of its sales came from international sales
· Although it has had the reputation of bad work environment for international factory workers, the company has reimbursed those workers and tried to change their ways.
Competitors:
· Adidas
· Reebok
· New Balance
· Puma
Company Investments:
· The Nike Foundation: supports Ethiopian woman who are abused, in poverty, etc. This is a separate non-profit organization
· Livestrong
· The Human Race
· Hurley’s H2O water initiative
· Cole Haan’s Penny Harvest
· The Converse (Product) Red
NIKE, Inc. fosters a culture of invention. We create products, services and experiences for today’s athlete while solving problems for the next generation. They are a company that sells athletic wear around the globe. An American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. One of the world's largest suppliers of athletic shoes and apparel, and a major manufacturer of sports equipment. Headquarters in Beaverton, Oregon.
History:
· Originally founded in 1964 and was called Blue Ribbon Sports. Founded by Bill Bowerman and Phil Knight.
· First Retail store opened in 1966 in Santa Monica CA
· Officially became Nike May 30, 1971
· Word is from the Greek meaning ‘goddess of victory’
· Use to sell to Japanese shoe makers
· Carolyn Davidson designed the signature swoosh which was first used in 1971
· 1988 began the ‘Just Do It’ slogan by Weiden himself
Locations:
· Beaverton, Oregon is Headquarters
· EMEA (Europe, Middle East and Africa) Headquarters are in the Netherlands
· 753 stores world wide
· There are a total of 45 countries with a nike office
Company Work Culture and Environment:
· Management structure allows people to move around a lot
· Works for the company though
· Initiative is a huge part of this company culture.
· Many employees have some sort of athletics background, which is a huge part of the environment
Values:
· The 11 Maxims:
· It is our nature to innovate.
· Nike is a company.
· Nike is a brand.
· Simplify and go.
· The consumer decides.
· Be a sponge.
· Evolve immediately.
· Do the right thing.
· Master the fundamentals.
· We are on the offense – always.
· Remember the man. (The late Bill Bowerman, Nike co-founder)" Additionally, Nike developed what it calls its Manager Manifesto, which is a set of Core Principles that describe how Nike managers lead with excellence. The Core Principles for the Nike management team are: Lead, Coach, Drive and Inspire
Company Growth and Stability:
· they rose from around 38% to nearly 43% in the 12 months ended February 2002, and analysts expect further increases. Banc of America Securities analyst Susan Silverstein predicts that Nike's apparel business will grow a healthy 5% this fiscal year and 4% the next.
· They went from a purely athletic wear company to somewhat of a fashion company, which contributed to their growth and wide outreach in audience
· Increasing celebrity athletes who sign with Nike have increased their growth as a company
· Nike is currently worth 10.9 Billion dollars, making it the 31st most valuable brand from Businessweek
· Over time, Nike has continually invested in Athletes and advertising. In 2007, they spent $480 million on advertising, and 2 billion in endorsers.
· Nike's elite endorsers -- Tiger Woods, LeBron James, Michael Jordan, Ronaldinho, Maria Sharapova, and Lance Armstrong -- lend instant credibility to the Nike brand.
· Nike's revenues grew from $9.5 billion in 2000 to $15 billion in 2006. In a recent announcement, management targeted $23 billion in 2011.
· A lot of their growth has come from opening more retail venues
Caveats:
· The main issue with Nike is there problem with the sweatshops. They outsource a lot of their manufacturing, and underpaid there workers in Indonesia. From 1991-2005 they have had to deal with this criticism and there company name will always be linked with this. This is why many people will not use the nike brand. This is an important caveat to consider when looking at a company.
Reputation:
· It is the lead athletic manufacturer in the world
· In 2010, 57% of its sales came from international sales
· Although it has had the reputation of bad work environment for international factory workers, the company has reimbursed those workers and tried to change their ways.
Competitors:
· Adidas
· Reebok
· New Balance
· Puma
Company Investments:
· The Nike Foundation: supports Ethiopian woman who are abused, in poverty, etc. This is a separate non-profit organization
· Livestrong
· The Human Race
· Hurley’s H2O water initiative
· Cole Haan’s Penny Harvest
· The Converse (Product) Red